kevin plank. even those who stayed rich are investing differently this time around. very slowly getting back into the stocks and they aren't spending as much on private jets, yachts, jewelry and other very visible luxuries. now wealth in a way has gone quiet and it's likely to stay that way even as their fortunes grow. they are buying collectibles like art, wine, vintage cars. we'll see, carl, whether the market can keep the wealth boom going and bring the wealthy back into stocks in a much bigger way to see who really benefits from this rally go to cnbc.com. >> fascinating look at a big part of our audience. thanks so much. robert frank back at hq. a lot more on today's rally and the dow at 14,000 plus we will reveal the winner of our nail the number contest when we come right back. # r real this time. r real this time. step seven point two one two. verify and lock. command is locked. five seconds. three, two, one. standing by for capture. the most innovative software on the planet... dragon is captured. is connecting today's leading companies to places beyond it. s